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Last week we wrote about Einar Nerman, and his classic design for Solstickan, which has grown beyond it’s original product design purpose to be the star of a whole host of products. An almost equally popular design is Olle Eksells eyes for Mazetti’s cocoa products. As simple as they are haunting, these eyes are to be found in almost any design conscious home in Sweden. Eksell’s design was created in 1956 and they were an updated version of the original logo from 1904, which featured a more naturalistic pair of peepers. Eksell also wrote a book about the relations between design and economy, and his illustrations - often more playful than his Mazetti eyes, and often using his native Stockholm as inspiration - are as popular as ever.

Olle Eksell passed away in 2007, but his legacy lives on, on cocoa packets and beyond.


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